Marketing Brief – The Rise of Video in Marketing for Print and Graphic Arts

Buyers now expect engaging, high-quality multimedia content such as product demonstrations, customer testimonials, and even AR experiences to make informed purchasing decisions. Video helps companies tailor marketing messages, optimize value, and deliver solutions oriented insights to improve customer engagement and conversion rates​.

Marketing Brief sessions are quick, powerful programs (15-20 minutes) followed by as much Q+A time as you need. You can stay just for the presentations or take a deeper dive and ask some questions. Marketing Brief sessions will be held on the first Thursday of every month at 1:30 p.m. Eastern/12:30 p.m. Central.

We often take for granted that busy print buyers already know that using print will grow their company’s business. However, do you market and promote how print can grow your customer’s and prospect’s business? Kelly will inspire you on the subject and explain why it is so important to emphasize this to grow leads and sales.

About the Presenter:
Kelly Mallozzi is the president of Success In Print. She is active in Girls Who Print, an expert in LinkedIn for sales reps, and a frequent presenter for the Affiliates. Kelly’s Total Sales Transformation is an intensive program to give your sales efforts a shot of adrenaline. Find Kelly through SuccessInPrint.net.

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