Discover where paper meets possibility and texture meets design technique at PIA San Diego’s SWATCH: Paper, Packaging + Finishing Show. This dynamic, hands-on event for designers showcases the most innovative materials (paper, substrates, etc.) transforming print in 2025—and beyond.
Whether you’re a graphic designer searching for fresh inspiration, a printer aiming to stand out, or a print buyer looking to elevate your next project, this show offers a front-row experience into the future of tactile marketing. Plus, you’ll have the chance to connect with industry leaders, explore cutting-edge substrates, and leave with ideas you can use immediately.