Direct Mail and optichannel marketing trends and performance – during these mind bending days business powers on at varying speeds. B2C and B2B marketers have approached these days with informed and insightful ways to connect with clients and prospects, looking to find the right balance between assuring current clients to mindful acquisition strategies. Join Chris Lyons and Lily Harder as they share insights into the trends and direct mail campaigns that are successfully navigating these highly unusual times.