For years now, the so-called common wisdom was that “print is dead” and digital media will make applications, such as direct mail communications completely obsolete. But as the economy recovers, direct mail is making a comeback. More workers are at home and mail is effective at capturing attention. Service providers are leveraging tools like retargeting. B2B organizations will be taking fewer in person sales calls and a quality mailing piece will be essential to reaching more accounts. And there are a myriad of tools like “informed delivery” that increase open rates. In this session, you will hear your peers discuss: The role direct mail is playing for their organization; How mail participates in the omni-channel customer experience and drives effective customer engagement; Strategies for communicating the value of direct mail to clients.
Inkjet Path To Profitability
Tuesday, February 2, 2021 I 11am-12pm I Members: Free, Non Members: $95
Investing in inkjet is not a “field of dreams, build it and they will come exercise.” You are investing in a cultural change, requiring new business models. Production inkjet technology opens the door to mass customization, the ability to sell value rather than cost. The COVID-19 Pandemic will force many print providers to re-look at their operations, including shedding of offset volumes. This panel will share the lessons they’ve learned how to “get to money” as fast as possible, and what you need to do to prepare in advance to take advantage of the value-making propositions production inkjet technology offers.
Commercial Print: Smart Growth In A Disrupted Environment
Tuesday, February 16, 2021 I 11am-12pm. I Members: Free, Non Members: $95
Growth in a disrupted environment is difficult but not impossible. For some, growth comes from a renewed focus on what made them successful in the first place, others will capitalize on their existing strengths to find new markets and new applications, and others will foresee permanent changes, and like Wayne Gretzky, skate to where the puck will be. In this informative panel discussion, you will hear from commercial print service providers who are boldly growing their companies in an environment that is anything but stable.
Moderator & Panelists:
* Please note that thINK reserves the right to remove any registrants that are Canon Solutions America competitors as thINK is a community of CSA inkjet customers and pride ourselves on offering unique educational opportunities to the CSA community.