8 Imperatives for Growing Your Printing Business

Tuesday, February 20 I 9am-10am I Member: Free, Non Member: $39

 
In a highly competitive industry, printers must focus on two things to succeed: efficiency and growth. The first delivers a better bottom line; the second produces a more robust top line. In this session, New Direction Partners experts focus on 8 imperatives for growing your printing business, In a mature market, if you don't grow, you will run out of business to make more efficient! In this session, find out why it is important to:
  • Measure sales activity with the same passion you measure production activity.
  • Set a target, then plan, act, measure and adjust - and do it better than your competition.
  • Implement a product-focus or customer-focus business strategy.
  • Develop a growth plan, and make those required to execute responsible for its implementation.
  • Monitor plan results and adjust actions as required.
  • Be different.
  • Target high growth industries.
  • Purchase competitor firms.

 

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Management Webinar: What Mama Never Told Us About BHRs

Thursday, March 8 I 11am-12pm I Member: Free, Non Member: $55

 
During the 20th century, using budgeted hourly rates (BHRs) to develop pricing was the defacto methodology – as it had been in the 19th century. Although the use of BHRs is still commonplace in today's pricing, with the changing product mix of 21st century print providers, there is a need for management teams to understand the weaknesses/strengths of BHRs that Mama (or Dad) never told you.

In this program, our presenter will discuss Budgeted Hourly Rates (BHRs) as they are presently used. Along with providing an overview of BHRs, the presentation will also outline other methodologies including contribution, value-added, and product line costing, which can provide management extremely effective tools in increasing a company's profitability.

 

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How to Use LinkedIn and Twitter for Marketing

Wednesday, March 21 I 9am-10am I Member: $80, Non Member: $100

 
Presented by Bob Cargill, who was named “Director Marketer of the Year” for 2009 by the New England Direct Marketing Association (NEDMA), is an all-purpose social media director, content marketer, copywriter, creative director, story teller and public speaker. His work has been recognized with more than 40 awards, including gold for his blog, Gold for Best Tweets and Silver for Best Copy-writing from NEDMA. Bob likes to keep a finger on the pulse of the industry in which he earns his livelihood. Not only has he presented many times about social media, copy-writing and direct marketing, he has been published or quoted on his areas of expertise in numerous media outlets. In fact, he has been a regular columnist for ClickZ.com on the topic of social media since early 2014. He is a Past President of NEDMA and a graduate of Leadership MetroWest’s Leadership Academy.

 

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